The concept of linking is that sites with common interests

should link to drive more traffic to each other's businesses

and to increase their "popularity. " Search engines, such as

Google, give much higher ranking to sites with high

popularity. They feel that when many sites are linking to

yours, it's a sign of ranking value. The standard linking philosophy of most websites is to have

a "links page" that piles all the link partners into one

common pool, without any indexing. That type of link will

only help you with SE ranking but not sales. Next up the ladder is the links page that's indexed, making

your website easier to find. A much better solution if you

must have a links page. Of course, the best link in the world is when your partner

puts you on his home page. I tell you, it's enough to make

any Net Marketer go into involuntary spasms! However, the

chances of that scenario are slim to none!That's not to say there isn't a middle ground between the

above strategies. There is a better option:Complementary/relational linking! As an example:Let's say your website sells only pencils and you link up with a

partner that sells paper; that's complementary!Relational linking then assigns a merit value to all the

linking proposals, using these facts:Page ranking: Is it more or less equal?Search Engine Ranking: Do both partners have good positions?Traffic: Is the traffic swap equal?As can be seen, some of the above quantities are

interchangeable but shouldn't get in the way of judging the

merit value of each offer. Depending on each circumstance,

the varied partners will have a merit value that will give

them more or less prominence on your website. The ideal circumstance is when you find a linking partner

with the complementary/relational approach built into his

sales program and the layout structure of his website.

Meaning: Location, location, location!Without the above approach, many possibilities to garner

extra income from your Net venture will not take flight!

The above paragraph should have even more meaning when you

consider the fast-approaching age of general broadband use.

It is coming sooner than what anybody imagines; spelling out

the end of many text only websites. For all good reasons you should strive to create

complementary/relational linking with as many partners as

merited. Build your website to give them as much exposure as

you can. All the bells and whistles! Provide ample space and

graphics for them, trade full page articles and resources!

Very important: Have them do the same for your business!In closing I will exhort you to embrace multimedia and the

broadband revolution as a principle of self preservation.

The folks that take all their resources and put them in a

text only links page, will suffer the twists and turns of the

not-so-kind near future!Francisco Aloy, the author of "Yes, I Want to Start My Internet Business Without Being SCAMMED!. " Has an online business catering to the needs of the Newbie Net Entrepreneur. Visit his site to see more of Mr. Aloy's articles. http://www. newbie-business-guide. com(C)2004 Francisco Aloy

Author:
Francisco Aloy